He is an entrepreneur, artist, sound engineer, and video game designer. First, he earned his degree in Art History from the Complutense University of Madrid, and this historical perspective always influences his work. At that time, he worked as an underground comic book artist and board game designer. He then ventured into the digital world, focusing on video and video games. Consequently, he decided to pursue his Ph.D. in Communication with a dissertation on video game design. While studying, he worked at Spain's leading video game company, Pyro Studio.

He has worked as a filmmaker for many agencies in Spain and has always been deeply involved in the field of technological installations and museums. He has collaborated with, among others, Medialab Madrid, the Prado Museum, the Cathedral of Burriana, the San Felipe Neri Museum in Cádiz, the Reina Sofía Museum in Madrid, the Museum of America in Madrid, and many more.

Now, he is professionally dedicated to the art of video games and serves as the Art Director for the video game degree program at Francisco de Vitoria University in Madrid. He is also one of the founders of this program, the first of its kind in Spain.

He remains connected to the music world, a passion since his youth, and runs a recording studio, Gasoil Studio, where he works as a sound engineer. He builds microphones and electric guitars in his spare time. He is involved in the video game industry as an independent artist and game designer.

In the field of research, he studies the possibilities of emerging languages based on symbols and icons and their applications in digital communication. He maintains a strong relationship with Nanjing University in China, where he spends extended periods researching the pictographic origins of Eastern languages and their parallels with digital languages.